What if I told you that there is a place where marketers no longer go to the people, but people came to marketers? What if I told you that people not only come to marketers, they bring with them detailed lists of everything they’ve ever bought, everything they’re currently interested in buying, their preferred method of buying, their budget, their location, where they can be found everyday, and how they would like to be reminded to buy these things? Well, I am telling you that. It’s called Facebook.
The days of advertising by volume are over. May they rest in peace. The days of person-based marketing are upon us. Long may they reign. What does this mean? It means the ability to reach the exact audience for a given product or service is within reach. It means the cost of acquiring leads and customers has dropped dramatically. It means that retargeting has become an exact science. The bottomline is that there has never been a more exciting time to be in business because of the endless possibilities that data big and small are providing for proprietors and patrons alike.