Facebook and Instagram Ads
Why Facebook and Instagram? Well, for one, they’re both managed through Facebook’s Ads Manager. For another, the levels of demographic and psychographic information Facebook has on its user base is second to none. Google doesn’t even come close. Facebook users, very likely yourself included, volunteer tremendous amounts of information in order to customize and enhance their experience with the platform. The trade off is that this information is made available, in a general sense, to advertisers. This allows for the most advanced targeting in history, and ensures that people are only being delivered content they are likely to be interested in!
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